Our commitment to data protection regulation
willow-ware is committed to compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This page outlines our approach to data protection and your rights under these regulations.
willow-ware acts as the data controller for personal information collected through this website and our services. We determine how and why your personal data is processed.
Contact: [email protected]
Address: 47 Dale Street, Liverpool, L2 2HF, United Kingdom
We process personal data under the following lawful bases as defined by the GDPR:
Where you have given clear consent for us to process your personal data for a specific purpose, such as receiving communications about our services.
Processing necessary for the performance of a contract with you, such as managing vehicle bookings and providing our hire services.
Processing necessary for our legitimate business interests, where those interests do not override your fundamental rights. This includes improving our services and maintaining security.
Processing necessary to comply with a legal obligation to which we are subject, such as maintaining business records.
The GDPR provides you with the following rights regarding your personal data:
You have the right to request a copy of the personal information we hold about you. We will provide this information within one month of receiving your request.
You have the right to request that we correct any inaccurate personal data we hold about you, or complete any incomplete data.
You have the right to request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for the purpose it was collected.
You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.
You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
You have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects. We do not currently engage in such automated decision-making.
To exercise any of your rights under the GDPR, please contact us using the details provided above. We will respond to your request within one month. In certain circumstances, we may extend this period by two months where requests are complex or numerous.
For any questions about our data protection practices or to exercise your rights, please contact us at [email protected].
You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal data infringes data protection laws. The relevant authority in the United Kingdom is the Information Commissioner's Office (ICO).
Website: ico.org.uk
We do not routinely transfer personal data outside the United Kingdom. If any transfer becomes necessary, we will ensure appropriate safeguards are in place in accordance with data protection law.
We implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of processing. These measures include access controls, encryption where appropriate, and regular security assessments.
Last updated: August 2026